Blog Links And Commentary
Blog Links and Commentary
On a news blog, for example, your readers expect that your commentary will provide interesting and relevant news, probably with a link to an original story or a source site. They will also expect you to provide expertise that they do not possess, information they have not found elsewhere, and an up-tothe-minute take on relevant trends and rumors. They want to read the entry and come away feeling they now know more than they did, that they learned something interesting, and that they leave with a reason to return.
A blog that reviews restaurants will meet those same expectations in a different manner. Timeliness is less a factor restaurants dont change as quickly as the daily news but relevance and thoroughness become more important. Your readers are not going to return for your reviews of Portlands collection of Subway restaurants, nor for your fifth review of Kells Irish Pub, even if you think it the best place in the world to eat. They demand an expanding collection of useful content, and they want each entry to tell them everything they need to know to make an enjoyable dining decision. They want you to be clear, honest, and thorough.
Perhaps your blog is a reference blog, collecting and publishing links by subject. While readers may not have expectations for your commentary, they will expect the links to be accurate and present a thorough overview of the subject from all angles or at least from the angle your readers have come to expect from prior commentary. Consistency and thoroughness are again the watchwords.
Whatever the theme of your blog, your readers will expect every entry to be timely, relevant, and accurate.
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